Privacy Policy
Last Updated: January 2025
At CHOICE Financial & Insurance Services, Inc., we are committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy explains how we collect, use, protect, and share information when you use our website and services.
Information We Collect
Personal Information You Provide
When you interact with our website or request our services, we may collect:
- Contact Information: Name, email address, phone number, mailing address
- Financial Information: Income, assets, investment goals, risk tolerance (during consultations)
- Communication Records: Records of our communications, including emails, phone calls, and meeting notes
- Form Submissions: Information you provide through our lead capture forms and consultation requests
Automatically Collected Information
When you visit our website, we automatically collect:
- Usage Data: Pages viewed, time spent on site, click-through rates
- Device Information: IP address, browser type, operating system, device identifiers
- Cookies and Tracking: Small data files that help us improve your browsing experience
How We Use Your Information
We use your personal information for the following purposes:
Service Delivery
- Providing financial planning and advisory services
- Responding to your inquiries and consultation requests
- Delivering requested resources (such as our SMART Goals Companion Guide)
- Scheduling and conducting financial consultations
Communication
- Sending educational financial content and market updates
- Providing service-related notifications
- Following up on consultation requests and ongoing client relationships
Legal and Regulatory Compliance
- Meeting fiduciary obligations as a registered investment adviser
- Maintaining records as required by state and federal regulations
- Complying with anti-money laundering and know-your-customer requirements
Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
Service Providers
We may share information with trusted third-party service providers who assist us in:
- Website hosting and maintenance
- Email marketing and customer relationship management
- Document storage and client portal services
- Financial planning software and analysis tools
All service providers are contractually required to protect your information and use it only for authorized purposes.
Legal Requirements
We may disclose your information when required by law, regulation, or legal process, including:
- Response to subpoenas, court orders, or regulatory requests
- Investigation of suspected illegal activities
- Protection of our rights, property, or safety, or that of others
Business Transfers
In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new entity, subject to the same privacy protections.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information:
- Encryption: Sensitive data is encrypted in transit and at rest
- Access Controls: Limited access to personal information on a need-to-know basis
- Regular Security Reviews: Ongoing assessment of our security practices and systems
- Employee Training: Regular privacy and security training for all team members
- Secure Communications: Use of secure email and client portals for sensitive communications
While we strive to protect your information, no method of transmission over the internet is 100% secure. We encourage you to take steps to protect your own information when communicating with us.
Your Rights and Choices
Communication Preferences
- Email Unsubscribe: You can unsubscribe from marketing emails at any time using the unsubscribe link
- Communication Preferences: Contact us to modify how and when we communicate with you
California Residents (CCPA Rights)
If you are a California resident, you have the right to:
- Know: Request information about the personal information we collect, use, and share
- Delete: Request deletion of your personal information (subject to legal and regulatory requirements)
- Opt-Out: Opt out of the sale of personal information (we do not sell personal information)
- Non-Discrimination: Not be discriminated against for exercising your privacy rights
Account Access and Correction
You have the right to:
- Access the personal information we maintain about you
- Request correction of inaccurate or incomplete information
- Update your contact preferences and personal details
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
We will respond to your inquiry within 30 days of receipt.
Regulatory Information
Investment Advisory Services: Advisory services are offered through CHOICE Financial & Insurance Services, Inc., a Registered Investment Adviser in the State of California.
Insurance Services: Insurance products and services are offered through CHOICE Financial & Insurance Services, Inc.
Fiduciary Duty: As a fiduciary, we are legally obligated to act in your best interest and maintain the confidentiality of your financial information.
CFP® Certification: CERTIFIED FINANCIAL PLANNER™ and CFP® are certification marks owned by the Certified Financial Planner Board of Standards, Inc.